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infor@unifiedmarketing.co.za
SEO Audit Services
Find out exactly why your Cape Town or Johannesburg website isn't ranking — and exactly what to fix first.
Get Your Free SEO Audit
✔ Full Technical, On-Page & Local Analysis
✔ Prioritised Action Plan
✔ Cape Town & Johannesburg
Why It Matters
You Can't Fix What You Don't Know Is Broken
Most South African business owners know their website is not generating enough leads from Google — but they do not know exactly why. The answer lies in a professional SEO audit: a comprehensive analysis of every technical, on-page, and off-page factor affecting your search rankings.
Our SEO audit service gives Cape Town and Johannesburg businesses a complete, prioritised roadmap of every issue holding back their Google rankings — and exactly what to fix first for maximum impact.
Get Your Free SEO Audit
What's Covered
What Our SEO Audit Covers
Technical SEO Analysis
Full crawl identifying indexation errors, crawlability issues, broken links, redirects, duplicate/thin content, orphan pages, sitemap and robots.txt errors, HTTPS issues, and Core Web Vitals.
On-Page SEO Analysis
Every indexable page audited for title tags, meta descriptions, heading structure, keyword placement, content depth, internal linking, image optimisation and E-E-A-T signals.
Local SEO Analysis
GBP completeness score, local citation consistency across SA directories, local keyword rankings, and map pack visibility for your target suburbs.
Backlink Profile Analysis
Total referring domains, domain rating, toxic link identification, anchor text distribution and comparison against your top SA competitors.
Competitor SEO Analysis
We identify your top 3–5 Google competitors and analyse their keyword rankings, content strategy, backlinks and technical setup.
Keyword Gap Analysis
Every commercial keyword your competitors rank for but you don't — giving you a clear, prioritised ranking opportunity list.
Your Deliverables
What You Receive After the Audit
Executive Summary
Plain-English overview of your current SEO health and top 3 priority actions.
Technical Issues Report
Full list of technical issues with impact ratings and fix instructions.
On-Page Audit Table
Every page scored on content, SEO, and conversion quality.
Optimised Metadata
Ready-to-implement SEO titles and meta descriptions for all key pages.
Local SEO Assessment
GBP optimisation score and local citation gap report.
Competitor Analysis
How you compare against top SA competitors and where the gaps are.
Keyword Opportunity List
20–50 commercial keywords you should be targeting.
Priority Action Plan
Organised by Critical / High / Medium / Growth priority.
Pricing
SEO Audit Pricing
Starter Audit
From R3,500
5 business days
Websites up to 50 pages, small SA businesses.
Growth Audit
From R6,500
7 business days
Websites up to 200 pages, medium SA businesses.
Authority Audit
From R12,000
10 business days
Large websites, ecommerce, competitive SA industries.
FAQs
SEO Audit Questions Answered
An SEO audit is a comprehensive analysis of every factor affecting your website's ability to rank on Google. A professional SEO audit for South African websites covers: technical issues (crawlability, speed, mobile, canonicals), on-page SEO (titles, metas, content quality, headings), local SEO (GBP, citations, local rankings), backlink profile analysis, and competitor comparison. The result is a detailed report with a prioritised action plan telling you exactly what to fix and in what order for maximum ranking improvement.
Free tools like Google's PageSpeed Insights or SEMrush's free audit give you a surface-level snapshot of a few metrics. A professional SEO audit conducted by our South African SEO team goes significantly deeper — analysing every page of your website, identifying real keyword opportunities in the Cape Town and Johannesburg markets, comparing you against your actual local competitors, and providing a prioritised action plan with specific implementation instructions. It is the difference between a checklist and a genuine strategic roadmap.
Our Starter Audit for smaller SA websites is delivered within 5 business days. Growth Audits for medium-sized websites take 7 business days. Authority Audits for large or ecommerce websites take up to 10 business days. We provide a confirmation timeline at the start of every audit project. Rush audits can be accommodated for an additional fee.
Yes. Every issue in our audit report comes with a specific recommended fix, an impact rating (Critical / High / Medium / Low), and a difficulty rating (Easy / Medium / Hard). Critical and High-impact issues are always prioritised. We also offer an implementation service where our team fixes everything identified in the audit — so you do not need a developer or SEO knowledge to action the findings.
Yes. We offer a complimentary high-level SEO audit covering your website's top 10 most critical issues. This is available to all South African businesses at no cost and no obligation. Our paid audit packages go significantly deeper and include the full competitor analysis, keyword gap report, and complete page-by-page on-page audit. Contact us to request your free SEO assessment.
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Find Out Exactly Why You're Not Ranking
Get your free SEO audit and receive a clear, prioritised roadmap to ranking higher in Cape Town, Johannesburg, and across South Africa.
