More clients, less effort — SEO and Google Ads built specifically for South African law firms.
Get a Free Legal Marketing AuditSouth African Law Firms Are Losing Clients to Google Every Day
When someone needs a divorce attorney in Cape Town, a labour lawyer in Sandton, or a conveyancer in Bellville, they go straight to Google. If your law firm is not on the first page of results, that client calls your competitor. The legal industry in South Africa is one of the most competitive digital marketing niches — and most law firms are leaving enormous lead generation potential on the table.
Unified Marketing specialises in digital marketing for South African attorneys. We understand the Law Society of South Africa's advertising guidelines, the specific search behaviour of legal clients, and how to position your practice for maximum enquiries without compromising your professional reputation.
Get a Free Legal Marketing AuditDigital Marketing Services for South African Attorneys
SEO for Law Firms
We rank your firm for keywords clients use when they urgently need legal help — "divorce attorney Cape Town", "labour lawyer Johannesburg" and more.
Google Ads for Attorneys
Specialist legal campaign management that minimises wasted spend and maximises qualified enquiries with strict geo-targeting.
Local SEO for Law Firms
GBP optimisation so your practice appears in the local map pack, with a separate strategy for each office location.
Law Firm Website Design
Trust-building websites with attorney profiles, practice area pages, testimonials and clear calls to action.
Reputation Management
Review generation strategies that help your practice collect authentic Google and Facebook reviews.
Legal Practice Areas We Market
Family Law & Divorce
Labour Law
Personal Injury
Property & Conveyancing
Criminal Law
Commercial Law
Debt & Insolvency
Immigration
Built Around What Actually Ranks Law Firms in 2026
Attorney-Authored Content
Content reviewed by your partners carries stronger E-E-A-T trust signals than generic outsourced copy.
Dedicated Practice-Area Pages
One page per practice area and city — not a single generic services page — is what Google rewards.
Legal Directory Citations
Consistent NAP citations across legal directories strengthen authority and local map pack visibility.
Schema That Wins Rich Results
LegalService, LocalBusiness and FAQPage schema help your firm appear in AI Overviews and rich results.
Legal Searches Now Trigger AI Overviews Most Often
Legal queries are among the most likely to trigger Google AI Overviews. We structure your content — clear answers, attorney bylines, and FAQ schema — to be the source AI cites, not just a blue link competing for clicks.
Results for South African Law Firms
Case Study Coming Soon
Practice area | City | Target keyword | Ranking achieved | Qualified enquiries per month before vs after — to be added once a current client case study is approved for publication.
Why Legal Digital Marketing Requires a Specialist
Legal advertising in South Africa is governed by the Legal Practice Act and Law Society guidelines — generic marketers often create compliance risks.
Legal keywords are among the most expensive on Google Ads — poor campaign management means thousands of rands wasted per month.
Client trust is paramount — your digital marketing must reinforce authority, credibility, and professionalism at every touchpoint.
We understand legal client search intent — someone searching "divorce attorney" has urgency and high intent to appoint counsel.
Legal Digital Marketing Questions Answered
SEO for South African law firms involves optimising your website to rank on page one of Google for the specific legal keywords your potential clients are searching. This includes technical SEO (ensuring Google can properly crawl and index your site), on-page optimisation (correct use of legal keywords in titles, headings, and content), local SEO (appearing in Google Maps for your city), and content creation (practice area pages, FAQs, and legal guides that build authority). The goal is to appear at the top of Google when someone in Cape Town or Johannesburg urgently needs your specific legal service.
Attorney digital marketing packages start from R5,000 per month for SEO, and R3,500 per month for Google Ads management (plus your ad spend). Legal keywords are among the most competitive on Google Ads — budgets of R5,000–R20,000 per month in ad spend are typical for meaningful lead volume in Cape Town and Johannesburg. We provide a free competitive analysis and custom quote based on your practice area and target cities.
Yes. Google Ads is one of the most effective immediate lead generation channels for Cape Town law firms. When someone searches "divorce attorney Cape Town" or "labour lawyer Cape Town" with urgency, Google Ads ensures your firm appears at the top of results immediately — while your organic SEO builds in the background. We manage legal campaigns with strict geographic targeting, negative keyword lists to eliminate irrelevant clicks, and conversion tracking on every call and form submission.
Most South African law firms begin seeing keyword ranking improvements within 3–4 months of starting SEO. Meaningful increases in organic client enquiries typically follow within 6–9 months. Highly competitive legal keywords in Cape Town and Johannesburg CBD may take 9–12 months for consistent first-page results. We recommend combining SEO with Google Ads during the first 6 months so your firm generates leads from day one while the organic strategy builds.
Yes. We are familiar with the advertising restrictions that apply to South African legal practitioners under the Legal Practice Act and the Law Society of South Africa guidelines. We ensure that all marketing content, claims, and ad copy comply with applicable professional conduct rules — protecting your practice's reputation and your standing with the relevant law society or bar council.
Related Services
More Clients, Without Compromising Your Reputation
Get a free legal marketing audit and find out exactly how to rank your Cape Town or Johannesburg practice for the clients who need you most.
