(+27) 66 242 3570
infor@unifiedmarketing.co.za
Google Ads - Medical Practices, Cape Town
Get in Front of Patients Actively Searching for Your Services
We manage HPCSA-aware Google Ads campaigns for GPs, specialists and clinics across Cape Town - driving qualified, ready-to-book patient enquiries, not just clicks.
Get Your Free Google Ads Audit
✔ HPCSA-Aware Ad Copy✔ Certified Google Ads Managers✔ Cape Town Medical Marketing Experts
Medical Practices We Serve Across
Cape Town & Surrounding Suburbs
Sea PointClaremontConstantiaCentury CityBellvilleTable ViewSomerset WestDurbanvilleTyger ValleyRondebosch
What We Do
Google Ads Built for Patient Acquisition
Medical advertising has unique compliance requirements. Our Google Ads campaigns are built to convert while respecting HPCSA guidelines.
🎯
HPCSA-Aware Ad Copy
Ad copy written to drive enquiries while respecting healthcare advertising restrictions on claims and guarantees.
📍
Local Service Ads
Priority placement above standard search results for "near me" medical searches, where available.
📞
Call & Booking Tracking
Full call tracking and booking-form tracking so you know exactly what each rand of ad spend delivers.
💰
Budget-Efficient Targeting
Tight geographic and keyword targeting to avoid wasted spend on irrelevant or out-of-area clicks.
🖥️
Landing Page Optimisation
Dedicated, high-converting landing pages built specifically for each ad campaign - not your homepage.
📊
Transparent Monthly Reporting
Clear reporting on cost-per-enquiry, not vanity impression and click metrics.
The Problem
Why Medical Practice Google Ads Campaigns Underperform
| Common Issue | Impact | Our Fix |
|---|---|---|
| Ads sending traffic to generic homepage | Low conversion rate, wasted ad spend | Dedicated landing pages per campaign and service |
| No call or booking tracking set up | No visibility into real return on ad spend | Full call tracking, form tracking and conversion reporting |
| Broad, untargeted keyword lists | Budget wasted on irrelevant clicks | Tight, high-intent keyword targeting with negative keyword lists |
| Non-compliant ad claims | Risk of ad disapproval or HPCSA issues | HPCSA-aware ad copy review process |
| No geographic radius targeting | Paying for clicks from patients outside service area | Precise suburb and radius-based geo-targeting |
Our Process
Our Google Ads Process for Medical Practices
1
Account & Compliance Audit
We audit your existing account (or build from scratch) with HPCSA guidelines in mind.
2
Keyword & Audience Research
We identify high-intent search terms specific to your specialty and Cape Town location.
3
Landing Page & Tracking Setup
Dedicated landing pages and full call/form tracking are built before any spend goes live.
4
Campaign Launch
Campaigns launch with tight geo and keyword targeting to protect your budget from day one.
5
Optimise & Report
Weekly optimisation and monthly reporting focused on cost-per-enquiry, not just clicks.
Case Study
Claremont GP Practice - 61% Lower Cost Per Enquiry
A general practice in Claremont was running unmanaged Google Ads with no tracking. We rebuilt the account with tight geo-targeting, dedicated landing pages and full tracking.
61%reduction in cost-per-enquiry
3.2xmore booking form submissions
60 daysto full optimisation
HPCSA Compliance Notice
All ad copy and landing page content for healthcare clients is reviewed for alignment with HPCSA advertising guidelines, avoiding unverifiable outcome claims and prohibited testimonial formats. Final compliance responsibility rests with the practice owner.
Investment
Google Ads Management Packages
Management fee in ZAR - ad spend budget is set separately and billed directly to Google by you.
Starter
R3,500 /month mgmt fee
- 1 campaign
- Call tracking
- Monthly report
- Min. ad spend R5,000/mo
Most Popular
Growth
R6,500 /month mgmt fee
- Up to 3 campaigns
- Landing page included
- Call + form tracking
- Bi-weekly optimisation
Multi-Specialty
R11,000 /month mgmt fee
- Unlimited campaigns
- Multiple landing pages
- Dedicated account manager
- Weekly optimisation
FAQs
Medical Google Ads - Frequently Asked Questions
How quickly can Google Ads generate patient enquiries?+
Campaigns can go live within 5-7 business days of onboarding, with enquiries typically starting within the first 1-2 weeks once budget and targeting are optimised.
Is Google Ads compliant with HPCSA rules for medical advertising?+
We write ad copy and landing pages with HPCSA advertising guidelines in mind, avoiding prohibited claims. Final compliance sign-off remains the practice's responsibility.
What ad spend budget do I need in addition to the management fee?+
This depends on your specialty and competition level - we recommend a minimum of R5,000/month ad spend for most single-practice campaigns, discussed in detail during your free audit.
Do you manage the ad spend budget or just the campaigns?+
We manage and optimise the campaigns; ad spend is billed directly by Google to your own payment method for full transparency and control.
Can you also help with SEO alongside Google Ads?+
Yes - many practices combine Google Ads for immediate visibility with SEO for Dentists or similar long-term organic strategies.
Do you track which ads actually convert into bookings?+
Yes, full call tracking and booking-form tracking is included from Growth package upward, so you know exactly which keywords and ads generate real patient enquiries.
Ready for a Steady Flow of Qualified Patient Enquiries?
Book a free Google Ads audit or strategy call for your medical practice.
Get Your Free Google Ads Audit