(+27) 66 242 3570
infor@unifiedmarketing.co.za
Technical SEO Services
Comprehensive technical SEO audits and fixes for businesses in Cape Town, Johannesburg and across South Africa.
Get Your Free Technical SEO Audit
✔ Core Web Vitals Specialists
✔ WordPress Technical SEO Experts
✔ Cape Town & Johannesburg
Why It Matters
Your Website Could Be Invisible to Google Without You Knowing
Technical SEO is the foundation of every successful SEO strategy. If Google cannot properly crawl, index, or understand your website, no amount of content or link building will get you ranking. Most South African websites have hidden technical issues costing them rankings and leads every single day — issues that are completely fixable with the right expertise.
Unified Marketing provides comprehensive technical SEO services for businesses across Cape Town, Johannesburg, and South Africa. We audit, diagnose, and fix every technical barrier between your website and page one of Google.
Get Your Free Technical SEO Audit
What's Included
What Our Technical SEO Service Covers
Website Crawl & Indexation Audit
Full professional crawl to find pages Google can't find or index. We fix robots.txt errors, noindex tags, canonical issues and sitemap problems.
Site Speed & Core Web Vitals
We optimise LCP, CLS and INP through image compression, server response time, JS deferral and caching — direct Google ranking factors.
Mobile SEO Optimisation
70%+ of SA traffic is mobile. We fix tap targets, viewport configuration and mobile page speed for Google's mobile-first index.
URL Structure & Redirect Audit
We fix redirect chains, implement proper 301s, and clean up URL structures so crawl budget and link equity aren't wasted.
Duplicate Content & Canonicals
We identify duplicate and near-duplicate content and implement canonical tags, redirects or content differentiation.
Structured Data & Schema
JSON-LD markup including LocalBusiness, Service, FAQPage and Article schema to win rich results in SA search.
Common Problems
Technical SEO Issues We Commonly Fix for SA Websites
| Issue | Impact on Rankings | Our Fix |
|---|---|---|
| Pages blocked by robots.txt | Critical — pages invisible to Google | Audit and rewrite robots.txt correctly |
| Missing or broken XML sitemap | High — Google misses important pages | Create and submit correct sitemap to GSC |
| Slow page load speed (>3s) | High — Core Web Vitals fail, rankings drop | Image compression, caching, CDN, minification |
| No HTTPS / mixed content | High — security warning, trust lost | Install SSL, fix all mixed content URLs |
| Broken internal links (404s) | Medium — crawl budget wasted, poor UX | Redirect or fix all 404 internal links |
| Duplicate titles & meta descriptions | Medium — keyword cannibalisation | Write unique titles and metas for every page |
| Missing canonical tags | Medium — duplicate content splits signals | Implement self-referencing canonicals |
| Redirect chains (3+ hops) | Medium — link equity lost, slow load | Consolidate redirects to single 301 hops |
| No structured data / schema | Medium — missing rich result eligibility | Implement LocalBusiness, FAQ, Article schema |
| Orphan pages (no internal links) | Low-Med — pages not discovered | Add internal links to all orphan pages |
Our Process
Our Technical SEO Process
Full Technical Crawl
We crawl your entire website using Screaming Frog and Ahrefs.
GSC & GA4 Analysis
We review Search Console errors, coverage reports and Core Web Vitals data.
Priority Issue List
Every issue is categorised by impact: Critical, High, Medium, Low.
Implementation
We fix issues directly on your WordPress site or provide developer-ready specs.
Verification
We re-crawl and verify every fix has been correctly implemented.
Monthly Monitoring
We monitor technical health monthly and catch new issues early.
Why Choose Unified Marketing
SA Technical SEO Experts Who Get Results
WordPress Specialists
Most SA websites run on WordPress — we work natively within Rank Math, Yoast, WP Rocket and LiteSpeed Cache.
Local Market Knowledge
15+ years optimising for Cape Town and Johannesburg search behaviour and competition.
Transparent Reporting
Every fix is documented, prioritised, and verified — no guesswork, no jargon.
Pricing
Technical SEO Pricing
One-Time Audit
From R4,500
Full crawl report, prioritised issue list, fix recommendations.
Audit + Implementation
From R7,500
Audit plus we implement all fixes directly on your WordPress site.
Monthly Monitoring
From R2,500/month
Monthly crawl, GSC monitoring, Core Web Vitals tracking, fix alerts.
FAQs
Technical SEO Questions Answered
Technical SEO refers to the behind-the-scenes optimisations that help Google crawl, index, and understand your website. Without a solid technical foundation, even the best content and strongest backlinks will fail to generate rankings. Common technical issues on South African websites include slow page speeds, mobile usability errors, broken links, duplicate content, and missing schema markup. We audit and fix all of these to ensure your website is fully visible and rankable on Google.
Several signs indicate technical SEO issues: your website pages are not appearing in Google search despite having content, Google Search Console is showing errors or coverage issues, your website loads slowly on mobile, you have duplicate pages appearing in search results, or you recently redesigned your website and traffic dropped. We offer a free initial technical assessment to identify whether your SA website has issues affecting its Google performance.
Simple fixes like meta descriptions, title tags, and canonical tags can be implemented within 24–48 hours. More complex issues like site speed optimisation, redirect restructuring, and structured data implementation typically take 1–2 weeks. Critical issues that are blocking Google indexation are always prioritised and fixed first. We provide a realistic timeline at the start of every technical SEO project.
Rankings improve as Google recrawls and reindexes your fixed pages — this typically takes 2–6 weeks after implementation. Critical fixes like resolving noindex errors or fixing canonical issues can show faster improvements. Core Web Vitals improvements may show ranking benefits within 4–8 weeks as Google processes the updated performance data from real users visiting your SA website.
Yes. The majority of South African websites run on WordPress, and we specialise in WordPress technical SEO. We implement fixes directly in your WordPress backend using plugins like Rank Math or Yoast for schema and metadata, WP Rocket or LiteSpeed Cache for page speed, and Smush or ShortPixel for image optimisation. We work within your existing setup without requiring a developer for most fixes.
Stop Losing Rankings to Fixable Technical Issues
Get a free technical SEO audit and find out exactly what's holding your website back in Cape Town, Johannesburg, and across South Africa.
