(+27) 66 242 3570
infor@unifiedmarketing.co.za
Conversion Rate Optimisation
Turn more of your existing website visitors into leads — without spending a single extra rand on advertising.
Get Your Free CRO Audit
✔ Audit, A/B Testing & Implementation
✔ No Extra Ad Spend Required
✔ Cape Town & Johannesburg
Before CRO0.5% conversion
After CRO2% conversion
Same traffic. 4x the leads.
Why It Matters
Getting Traffic Is Only Half the Battle
If 1,000 people visit your Cape Town or Johannesburg business website every month and only 5 make an enquiry, your conversion rate is 0.5%. By improving that to 2%, you quadruple your leads — without spending a single extra rand on advertising. This is the power of Conversion Rate Optimisation (CRO): maximising the return on every visitor your website already receives.
Unified Marketing conducts CRO audits and implementations for South African business websites, identifying every element that is preventing visitors from becoming leads and systematically fixing each one.
Get Your Free CRO Audit
The Problem
Where Your Visitors Are Leaking Away
Website Visitors — 1,000⬇ -22%
View Service Page — 780⬇ -28%
Reach CTA / Form — 560⬇ -39%
Submit Enquiry — 340
Every drop-off point is a fixable conversion barrier — broken CTAs, weak trust signals, clunky forms, or slow load times. We find and fix the leaks.
What's Included
Our CRO Services
CRO Audit
Heatmap analysis, session recording review, form analytics and full funnel friction-point analysis specific to SA user behaviour.
Landing Page Optimisation
Headlines, social proof, CTA copy and placement, form design, speed and mobile experience — optimised to maximise conversions.
A/B Testing
Controlled tests on headlines, CTA buttons, form layouts and trust signals to find what converts best for SA traffic.
Contact Form Optimisation
Reduced field count, improved copy, better placement and progress indicators to maximise form submission rates.
Trust Signal Implementation
Google reviews widgets, client logos, case study snippets, security badges and POPIA compliance statements.
WhatsApp & Click-to-Call Optimisation
Sticky WhatsApp buttons, click-to-call numbers and pop-ups for the contact channels SA customers prefer.
Real Fixes
Before & After — What CRO Actually Looks Like
Before
Submit
Generic copy, no urgency, links to "#" — zero conversions possible.
After
Get My Free Quote →
Benefit-led copy, correctly linked to /contact-us/, higher click rate.
Before
8-field contact form: Name, Email, Phone, Company, Budget, Timeline, Message, How Did You Hear About Us.
After
4-field contact form: Name, Email, Phone, Message — plus a visible WhatsApp button alternative.
Common Problems
Common CRO Fixes We Implement for SA Websites
| Issue | Impact | Fix |
|---|---|---|
| CTA buttons linking to "#" | Critical — zero conversions possible | Link all CTAs to /contact-us/ or relevant form |
| No WhatsApp button | High — SA's #1 contact preference missed | Add sticky WhatsApp button with correct number |
| Contact form with 8+ fields | High — form abandonment increases per field | Reduce to Name, Email, Phone, Message |
| No social proof on key pages | High — trust barrier prevents enquiries | Add Google reviews widget and testimonials |
| CTA below the fold on mobile | Medium — users leave before seeing CTA | Move primary CTA above fold on mobile |
| Slow page load (>3s) | Medium — 40%+ of SA mobile users bounce | Speed optimisation: images, caching, code |
| Generic CTA copy ("Submit") | Medium — low urgency, low click rate | Rewrite CTAs: "Get My Free Quote" / "Book a Call" |
| No pricing information | Medium — unqualified leads waste sales time | Add starting price ranges or "Request a Quote" CTA |
A/B Testing
We Test, We Don't Guess
Variant A
"Submit" button, no urgency
1.1%
conversion rate
Variant B
"Get My Free Quote →" button
3.4%
conversion rate
Pricing
CRO Service Pricing
CRO Audit Report
From R4,500
5–7 business days
Full conversion funnel audit with prioritised fixes.
CRO Audit + Implementation
From R9,500
2–3 weeks
Audit plus we implement every fix directly on your website.
Monthly CRO Programme
From R6,000/mo
Ongoing
Ongoing A/B testing and monthly optimisation.
FAQs
CRO Questions Answered
Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action — making an enquiry, calling your business, or completing a purchase. For South African businesses, even a small improvement in conversion rate can have a significant impact on leads and revenue. If 500 people visit your website per month and your current conversion rate is 1%, you get 5 leads. Improving that to 3% gives you 15 leads — triple the result without spending more on advertising.
We use a combination of tools and analysis techniques: Google Analytics 4 to identify where users are dropping off in the conversion funnel, heatmaps to see where users click and scroll, session recordings to observe actual user behaviour on your website, form analytics to identify which fields cause the most abandonment, and mobile usability testing to find friction points specific to South African mobile users. This data-driven approach ensures we fix the most impactful issues first.
Some CRO fixes — like adding a WhatsApp button, fixing broken CTA links, or simplifying a contact form — can generate immediate improvement within days of implementation. A/B testing requires sufficient traffic to reach statistical significance, which typically takes 2–6 weeks per test depending on your website's monthly visitor volume. A full CRO programme typically shows measurable conversion rate improvement within 60–90 days of launch.
Most CRO improvements can be implemented on your existing website without a full redesign. Common quick wins include adding trust signals, fixing CTA links, adding a WhatsApp button, improving form design, and adjusting CTA copy — all achievable within days on a WordPress website. More significant improvements may require landing page redesigns or key page restructuring, which we scope and quote separately.
Average conversion rates vary significantly by industry and traffic source. A South African service business website typically converts between 1–3% of organic traffic into enquiries. E-commerce sites typically convert 1–4% of visitors into purchases. Dedicated landing pages for Google Ads campaigns should aim for 5–15% depending on the offer and industry. If your website's conversion rate is below 1%, CRO should be your highest priority digital marketing investment.
Explore More
Related Services
Stop Losing Leads to Fixable Conversion Barriers
Get a free CRO audit and find out exactly what's stopping your Cape Town or Johannesburg website from converting more visitors into leads.
