(+27) 66 242 3570
infor@unifiedmarketing.co.za
Digital Marketing for Medical & Dental Practices
More patients, fully booked diaries — HPCSA-aware digital marketing for South African doctors, dentists and specialists.
Get Your Free Medical Practice Marketing Audit
✔ HPCSA Booklet 9 Compliant Content
✔ Suburb & Speciality SEO
✔ Cape Town & Johannesburg
Why It Matters
South African Patients Search for Doctors and Dentists on Google First
Over 70% of South African patients search online before choosing a doctor, dentist, or specialist. They search for "dentist near me", "GP in Claremont", or "dermatologist Cape Town" — and they call the first credible result they find. If your practice is not visible in those results, your appointment book stays empty while a competitor benefits.
Unified Marketing provides HPCSA-aware digital marketing services for South African medical and dental practices. We understand the unique ethical guidelines governing healthcare marketing in South Africa, and we create patient generation strategies that are professional, compliant, and highly effective.
Get Your Free Medical Practice Marketing Audit
What's Included
Digital Marketing Services for South African Medical & Dental Practices
SEO for Medical Practices
We rank your practice for patient searches like "dentist Claremont" and "GP Sandton" — patients ready to book right now.
Google Ads for Doctors & Dentists
Healthcare campaigns with strict catchment-area targeting, negative keyword filtering and call tracking on every ad.
Local SEO for Medical Practices
GBP optimised with speciality, accepted medical aids, hours and photos — appearing in the local map pack.
Medical Practice Website Design
Practitioner profiles, medical aid info, appointment request forms — all HPCSA advertising guideline compliant.
Reputation Management
Ethical review generation strategies for Google and Hellopeter, building trust critical to patient decisions.
Who We Help
Medical & Dental Specialities We Market
General Dentistry
dentist cape townfamily dentist johannesburgdental clinic near me
Specialist Dentistry
orthodontist sadental implants cape townteeth whitening johannesburg
General Practitioners
gp cape towndoctor near mefamily doctor johannesburg
Specialists
dermatologist cape towncardiologist johannesburgorthopaedic surgeon sa
Physiotherapy
physiotherapist cape townphysio johannesburgsports physio sa
Mental Health
psychologist cape towntherapist johannesburgcounselling sa
Optometry
optometrist cape towneye test johannesburgcontact lenses sa
Aesthetic Medicine
aesthetic doctor cape townbotox johannesburglip filler sa
Compliance First
HPCSA Compliance in Medical Marketing
Built Around HPCSA Booklet 9 — Ethical and Professional Rules
The Health Professions Council of South Africa (HPCSA) sets guidelines on how registered practitioners may advertise their services, set out specifically in Booklet 9. Our medical marketing team works within these rules for every piece of content, ad, and claim produced for your practice — protecting your professional registration.
✓
No unsubstantiated claims or guaranteed outcome statements
✓
Testimonials used ethically and appropriately
✓
Pricing information handled correctly
✓
Speciality advertising compliant with HPCSA category rules
A Distinction Most Agencies Miss
Voluntary Reviews vs Solicited Testimonials
Permitted
Patients voluntarily leaving Google or Hellopeter reviews after their own visit. HPCSA does not prohibit this — it's a genuine local ranking signal we actively encourage through ethical, non-solicited prompts.
Not Permitted
Actively soliciting written testimonials for promotional use, or publishing guaranteed-outcome quotes on your website or ads. We never produce this kind of content for your practice.
Beyond Traffic
Every Missed Call Is a Missed Patient
Call Tracking
We track which keywords and ads trigger phone calls — and how your front desk handles them.
After-Hours Enquiry Capture
WhatsApp and online appointment request forms so after-5pm enquiries aren't lost until tomorrow.
Lead-to-Chair Reporting
Monthly visibility into enquiries generated vs appointments actually booked — not just traffic numbers.
Results We Deliver
Results for South African Medical & Dental Practices
Case Study Coming Soon
Speciality | City | Target keyword | Ranking achieved | New patient enquiries before vs after — to be added once a current client case study is approved for publication.
FAQs
Medical Marketing Questions Answered
SEO helps your practice appear on the first page of Google when patients actively search for your services in your area. A patient searching "dentist Bellville" or "GP Somerset West" has immediate intent to book an appointment. By ranking for these high-intent searches, your practice captures patients at the exact moment they are ready to make an appointment — without relying solely on word-of-mouth referrals or expensive print advertising.
Yes, with important guidelines to follow. The HPCSA permits healthcare practitioners to market their practices provided they comply with the Professional Conduct guidelines — which prohibit misleading claims, guaranteed outcome statements, and certain types of patient testimonials. At Unified Marketing, we create all medical marketing content within these guidelines, protecting your professional standing while effectively promoting your practice to new patients.
Medical practice marketing packages start from R5,000 per month for SEO targeting your local suburb and speciality keywords. Google Ads management starts from R3,500 per month (plus your ad spend). Full-service packages combining SEO, Google Ads, and social media start from R10,000 per month. We provide a free marketing audit and custom quote for every practice.
Extremely important. For most South African medical and dental practices, Google Business Profile drives the majority of new patient enquiries. Patients searching "dentist near me" or "GP in Claremont" see a Google Map with three local results before any website listings. Your GBP needs to be fully optimised with your specialities, accepted medical aids, practice hours, professional photos, and a consistent flow of authentic patient reviews.
Yes. Cosmetic dentistry procedures like dental implants, teeth whitening, Invisalign, and veneers have high Google search volume in Cape Town and Johannesburg — and patients self-pay for these procedures, making them high-value appointments. We run targeted Google Ads campaigns for cosmetic dental procedures with specific landing pages designed to convert enquiries into booked consultations.
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Related Services
A Fully Booked Diary, Without Compromising Compliance
Get a free medical practice marketing audit and find out exactly how to attract more patients in Cape Town or Johannesburg.
