SEO, Google Ads, website design and social media under one strategy - built around how South African homeowners and businesses actually research and choose a solar installer.
Book Your Free Strategy CallOne Marketing Partner for the Full Solar Customer Journey
From first search to signed quote, solar customers move through a long, research-heavy journey. Our digital marketing strategy is built to support every stage of it.
SEO
Technical, on-page and local SEO built to get your solar company ranking for commercial-intent, region-specific searches.
Google Ads Management
Targeted paid search campaigns with full call and quote-request tracking - efficient cost-per-lead in a currently low-competition space.
Conversion-Focused Website Design
Fast, trust-building websites with clear system comparisons, financing information and easy quote request forms.
Social Media Marketing
Content strategy showcasing completed installations, customer testimonials and educational content about solar and battery backup.
Quote Request Optimisation
Conversion-focused forms and CTAs designed for how solar customers actually enquire and compare quotes.
Lead-Focused Reporting
Reporting on qualified quote requests and installations booked, not just traffic or impressions.
Why Solar Companies Struggle to Convert Marketing Spend Into Installations
| Common Issue | Impact | Our Fix |
|---|---|---|
| Marketing spread across disconnected channels | No unified strategy tracking the full customer research journey | One agency, one strategy across SEO, ads, website and social |
| Website lacks system comparison or financing information | Research-stage buyers leave to find answers elsewhere | Educational, trust-building website content covering financing and system options |
| No conversion tracking across channels | Can't tell which channel actually generates booked installations | Full tracking setup across SEO, ads and website |
| Weak project portfolio and testimonial presentation | Buyers can't verify installation quality before committing | SEO-optimised project galleries and customer testimonial content |
| Inconsistent or no reporting | No visibility into ROI on marketing spend across a long sales cycle | Clear monthly reporting on quote requests and installations, not just traffic |
Our Digital Marketing Process for Solar Companies
Discovery & Buyer Journey Mapping
We map the full solar buyer journey - from initial research through to quote comparison and decision.
Strategy & Channel Mix
We recommend the right mix of SEO, ads, website and social work for your specific regions and goals.
Build & Launch
Campaigns, content and website improvements are built and launched in a coordinated sequence.
Track & Optimise
Full conversion tracking across every channel, with ongoing optimisation based on real quote-request data.
Report & Scale
Monthly reporting on what's working, with budget reallocated toward highest-performing channels and regions.
Why the Solar Sector Is a Genuine Digital Marketing Opportunity Right Now
Solar and battery backup demand in South Africa remains strong, yet most installers still rely almost entirely on referrals and word of mouth for new business. Companies that invest in a coordinated digital marketing strategy now - covering the full research-to-quote journey - are positioned to capture disproportionate market share before the space becomes as competitive as more mature industries.
Digital Marketing Packages
Bundled ZAR pricing across multiple channels, built for the solar and renewable energy sector.
Starter Bundle
- 1 core channel focus
- Monthly strategy call
- Basic reporting dashboard
Growth Bundle
- SEO + Google Ads combined
- Website improvements + social
- Full conversion tracking
- Priority support
Multi-Region Bundle
- All channels + multiple regions
- Dedicated account manager
- Weekly optimisation
Digital Marketing for Solar Companies - Frequently Asked Questions
Depending on your package, this can include SEO, Google Ads management, website design, social media marketing and conversion rate optimisation - all coordinated around the solar buyer's research-heavy journey.
This varies, but solar is generally a considered purchase - many customers spend weeks or months comparing installers, financing options and system types before committing, which is why full-journey marketing (not just ads) matters.
Yes, this service is available nationally across South Africa, given the currently low level of dedicated solar marketing competition in most regions.
Yes, we build SEO-optimised project galleries and social content specifically designed to showcase completed installations and build trust with prospective customers.
This is our full-service bundle covering SEO plus Google Ads, website design and social media together. Our SEO for Solar Installers service is available as a standalone, more focused offering if you only need organic search visibility.
Given generally low current competition levels in solar-specific digital marketing, many companies see relatively efficient cost-per-lead compared to more saturated industries, though actual ROI depends on your specific region, pricing and sales conversion process.
Ready to Turn Digital Marketing Into Booked Installations?
Book a free strategy call - we'll map out exactly where your solar marketing budget should go.
Book Your Free Strategy Call