Facebook Ads Management

Facebook Ads campaigns can generate your first leads or sales within 24–48 hours of launch. However, the first 7–14 days are a learning phase where Meta's algorithm optimises delivery. Most South African clients see consistent, improving results from week 2 onwards. The first month is focused on testing audiences and creatives — by month 2, campaigns are typically running at their most efficient cost-per-lead.

Facebook Ads work exceptionally well for B2C businesses targeting Cape Town and Johannesburg consumers across a wide range of industries. Particularly effective niches include: real estate, tourism and hospitality, retail and ecommerce, restaurants and food, medical aesthetics, fitness and wellness, education, and event marketing. For B2B lead generation, LinkedIn Ads often outperform Facebook for reaching South African business decision-makers, though Facebook retargeting is still highly effective for B2B as well.

Yes. Facebook and Instagram Ads are managed through the same Meta Ads Manager platform, allowing us to run campaigns across both platforms simultaneously and optimise delivery toward whichever platform is generating the best results for your specific SA audience. We typically recommend starting with both platforms and letting Meta's algorithm determine the optimal spend split based on performance data.

We install and configure the Meta Pixel on your website for comprehensive conversion tracking, including form submissions, WhatsApp clicks, phone calls (with call tracking), and purchase events for ecommerce. For lead generation campaigns using native Facebook forms, leads are tracked directly in Meta Ads Manager and can be integrated with your CRM. You receive a monthly report showing total leads, cost per lead, and creative performance breakdown.