(+27) 66 242 3570
infor@unifiedmarketing.co.za
Google Ads - Real Estate, Cape Town
Get in Front of Buyers and Sellers Actively Searching in Your Suburbs
We manage suburb-targeted Google Ads campaigns for Cape Town real estate agents and agencies - driving qualified buyer and seller enquiries, not just listing page views.
Get Your Free Google Ads Audit
✔ Suburb-Level Targeting✔ Certified Google Ads Managers✔ Buyer & Seller Campaign Separation
Agents We Serve Across
Cape Town & Surrounding Suburbs
ClaremontConstantiaSea PointCamps BayCentury CityBellvilleDurbanvilleSomerset WestStellenboschTable View
What We Do
Google Ads Built for Buyer & Seller Enquiries
Property searches are high-value and highly local. Our Google Ads campaigns are built around suburb-specific targeting and genuine listing intent.
🏘️
Suburb-Targeted Campaigns
Separate campaigns per suburb or property type, so budget targets exactly the areas you're selling in.
🎯
Buyer vs Seller Campaign Separation
Distinct ad copy and landing pages for buyer-intent searches versus seller-intent searches like "sell my house Claremont".
📞
Call & Enquiry Tracking
Full call tracking and enquiry-form tracking so you know exactly what each rand of ad spend delivers.
💰
Budget-Efficient Targeting
Tight geographic and keyword targeting to avoid wasted spend on out-of-area or irrelevant clicks.
🖥️
Listing & Landing Page Optimisation
Dedicated landing pages built for specific listings or suburb searches - not just your homepage.
📊
Transparent Monthly Reporting
Clear reporting on cost-per-enquiry, not vanity impression and click metrics.
The Problem
Why Real Estate Google Ads Campaigns Underperform
| Common Issue | Impact | Our Fix |
|---|---|---|
| Ads sending traffic to generic homepage | Low conversion rate, wasted ad spend | Dedicated landing pages per suburb or listing campaign |
| No separation between buyer and seller campaigns | Ad copy fails to speak directly to either audience | Distinct campaigns and landing pages for buyer vs seller intent |
| No call or enquiry tracking set up | No visibility into real return on ad spend | Full call tracking, form tracking and conversion reporting |
| Broad, untargeted keyword lists | Budget wasted on irrelevant or out-of-area clicks | Tight, suburb-specific keyword targeting with negative keyword lists |
| No geographic radius targeting | Paying for clicks from buyers outside your actual selling areas | Precise suburb and radius-based geo-targeting |
Our Process
Our Google Ads Process for Real Estate
1
Account & Suburb Audit
We audit your existing account (or build from scratch) and map your priority selling suburbs.
2
Buyer & Seller Keyword Research
We separate keyword research into buyer-intent and seller-intent search terms.
3
Landing Page & Tracking Setup
Dedicated landing pages and full call/form tracking are built before any spend goes live.
4
Campaign Launch
Campaigns launch with tight geo and keyword targeting to protect your budget from day one.
5
Optimise & Report
Weekly optimisation and monthly reporting focused on cost-per-enquiry, not just clicks.
Case Study
Southern Suburbs Agency - 52% Lower Cost Per Seller Enquiry
An agency selling across the Southern Suburbs was running one broad campaign mixing buyer and seller searches. We split campaigns by suburb and intent with dedicated landing pages.
52%reduction in cost-per-seller-enquiry
2.7xmore qualified buyer enquiries
60 daysto full optimisation
Investment
Google Ads Management Packages
Management fee in ZAR - ad spend budget is set separately and billed directly to Google by you.
Starter
R4,000 /month mgmt fee
- 1 suburb campaign
- Call tracking
- Monthly report
- Min. ad spend R3,500/mo
Most Popular
Growth
R7,500 /month mgmt fee
- Up to 4 suburb campaigns
- Landing pages included
- Buyer + seller separation
- Bi-weekly optimisation
Multi-Branch Agency
R13,500 /month mgmt fee
- Unlimited suburb campaigns
- Multiple landing pages
- Dedicated account manager
- Weekly optimisation
FAQs
Real Estate Google Ads - Frequently Asked Questions
How quickly can Google Ads generate buyer or seller enquiries?+
Campaigns can go live within 5-7 business days of onboarding, with enquiries typically starting within the first 1-2 weeks once budget and targeting are optimised.
Should buyer and seller campaigns really be separated?+
Yes, we strongly recommend this - someone searching "houses for sale in Claremont" has very different intent to someone searching "sell my house fast Claremont", and combining them wastes budget on irrelevant clicks.
What ad spend budget do I need in addition to the management fee?+
This depends on your suburb coverage and competition level - we recommend a minimum of R3,500/month ad spend per suburb campaign, discussed in detail during your free audit.
Can you run campaigns for specific listings, not just general suburb searches?+
Yes, we can build dedicated landing pages and campaigns for specific high-value listings alongside your broader suburb and service campaigns.
Can you also help with SEO alongside Google Ads?+
Yes - many agents combine Google Ads for immediate visibility with SEO for Real Estate Agents Cape Town for longer-term organic growth.
Do you track which ads actually convert into enquiries?+
Yes, full call tracking and enquiry-form tracking is included from Growth package upward, so you know exactly which keywords and ads generate real buyer and seller enquiries.
Ready for a Steady Flow of Buyer & Seller Enquiries?
Book a free Google Ads audit or strategy call for your agency.
Get Your Free Google Ads Audit