(+27) 66 242 3570
infor@unifiedmarketing.co.za
Performance Marketing - Ecommerce, South Africa
Performance Marketing Built to Scale South African Online Stores Profitably
Google Shopping, Meta Ads, SEO and conversion rate optimisation working as one measured system - focused on return on ad spend and repeat purchase, not just traffic and impressions.
Get Your Free Ecommerce Performance Audit
✔ ROAS-Focused Reporting✔ SA Payment Gateway Aware✔ Full-Funnel Ecommerce Focus
ROASthe core metric we optimise toward
Full-funnelacquisition + conversion + retention
Weeklycampaign optimisation cycles
SA-specificpayment gateway & shipping context
What We Do
Performance Marketing Built Around ROAS, Not Just Traffic
Ecommerce performance marketing lives or dies on return on ad spend. Our approach is built specifically around driving profitable, repeatable online sales for South African stores.
🛍️
Google Shopping & Search Ads
Product feed optimisation and targeted Shopping campaigns designed to capture high-intent buyer searches.
📱
Meta & Social Ads
Prospecting and retargeting campaigns across Facebook and Instagram, tuned for South African shopper behaviour.
🔍
Ecommerce SEO
Product and category page SEO to reduce long-term reliance on paid acquisition for repeat and branded searches.
📊
ROAS-Focused Reporting
Reporting centred on return on ad spend and profit, not just impressions, clicks or revenue before costs.
🖥️
Checkout & Funnel Optimisation
Conversion rate optimisation across the product, cart and checkout flow to reduce abandonment and lift conversion.
🔄
Retargeting & Retention Campaigns
Structured retargeting and email/SMS-triggered campaigns to recover abandoned carts and drive repeat purchases.
The Problem
Why SA Ecommerce Stores Struggle to Scale Profitably
| Common Issue | Impact | Our Fix |
|---|---|---|
| No product feed optimisation for Google Shopping | Poor Shopping ad relevance and wasted spend | Full product feed audit and optimisation |
| Ads driving traffic without conversion tracking | Can't tell which campaigns are actually profitable | Full ecommerce conversion and revenue tracking setup |
| High cart abandonment with no recovery strategy | Significant revenue lost at the final purchase step | Structured retargeting and cart-recovery campaigns |
| No local payment gateway trust signals at checkout | SA shoppers abandon checkout without recognisable payment options | Checkout optimisation highlighting PayFast/Peach/Yoco trust signals |
| Over-reliance on paid acquisition with no SEO layer | Rising acquisition costs with no organic buffer over time | Ecommerce SEO built alongside paid campaigns to reduce long-term CAC |
Our Process
Our Ecommerce Performance Marketing Process
1
Store & Funnel Audit
We audit your product feed, checkout flow, existing campaigns and current ROAS benchmarks.
2
Channel & Budget Strategy
We determine the right mix of Google Shopping, Meta Ads and SEO for your product catalogue and margins.
3
Tracking & Feed Setup
Full ecommerce tracking and product feed optimisation are completed before scaling ad spend.
4
Campaign Launch & Retargeting
Prospecting and retargeting campaigns launch together, alongside cart-recovery automation.
5
Weekly Optimisation Toward ROAS
Active weekly optimisation focused specifically on improving return on ad spend and profit, not just revenue.
Case Study
Why ROAS Matters More Than Traffic for SA Online Stores
An ecommerce campaign can drive impressive traffic numbers while quietly losing money on every sale once ad spend is factored in. We build every SA ecommerce performance marketing campaign around genuine profitability - accounting for product margin, shipping cost and payment gateway fees - not just top-line revenue or traffic volume.
Profit-firstROAS calculated against real margin, not just revenue
Full-funnelacquisition through to repeat purchase
SA-specificpayment and shipping context built in
Investment
Ecommerce Performance Marketing Packages
Transparent ZAR pricing scaled to your store size and ad budget - built for SA payment gateways and shipping realities.
Starter Store
R8,000 /month mgmt fee
- 1-2 ad channels
- Basic feed optimisation
- Monthly ROAS report
Most Popular
Growth Store
R15,500 /month mgmt fee
- Shopping + Meta + SEO
- Cart recovery campaigns
- Weekly optimisation
Scale Store
R26,000+ /month mgmt fee
- Full channel coverage
- Advanced CRO + retention
- Dedicated ecommerce strategist
What We Measure
The Ecommerce Metrics We Optimise Toward
Traffic and impressions don't pay the bills. Here's what we actually track and report on.
Return on Ad Spend
Tracked Weekly
Cost Per Acquisition
Tracked Weekly
Cart Abandonment Rate
Tracked Monthly
Customer Lifetime Value
Tracked Monthly
FAQs
Ecommerce Performance Marketing - Frequently Asked Questions
What's a realistic ROAS target for a South African online store?+
This varies significantly by product category and margin, but we work with you to set a realistic, profit-based ROAS target during onboarding, rather than applying a generic industry benchmark that may not reflect your actual margins.
Do you work with WooCommerce stores specifically?+
Yes, we work extensively with WooCommerce and other major ecommerce platforms, with tracking and feed setup adapted to your specific platform.
Can you help reduce our cart abandonment rate?+
Yes, our approach includes structured retargeting campaigns and checkout optimisation specifically designed to recover abandoned carts and improve checkout completion rate.
How is this different from your Ecommerce SEO Johannesburg service?+
This performance marketing service combines paid acquisition (Google Shopping, Meta Ads) with SEO and CRO as one connected system focused on ROAS. Our Ecommerce SEO service is a more focused, organic-only offering for stores wanting just search visibility.
What ad spend budget do I need in addition to the management fee?+
This depends heavily on your product catalogue size, price points and margins - discussed in detail during your free ecommerce performance audit.
How quickly will we see profitable results?+
Initial campaign data typically flows within 1-2 weeks, but reaching an optimised, consistently profitable ROAS usually takes 6-10 weeks as we test and refine targeting, creative and product feed data.
Ready to Scale Your Online Store Profitably?
Book a free ecommerce performance audit - we'll show you exactly where your ad spend and conversion funnel are leaking money.
Get Your Free Ecommerce Performance Audit