(+27) 66 242 3570
infor@unifiedmarketing.co.za
Website Speed Optimisation - Cape Town
Fix Slow Load Times Before They Cost You More Customers
We diagnose and fix the technical causes of slow website performance for Cape Town businesses - improving both user experience and Google Core Web Vitals rankings.
Get Your Free Speed Audit
✔ Core Web Vitals Specialists✔ Measurable Before/After Results✔ WordPress Performance Experts
What We Do
Every Second of Load Time Costs You Customers
Slow websites lose visitors before they even see your content - and Google penalises slow sites in rankings. Our optimisation fixes both problems.
🖼️
Image Optimisation
Compression, correct sizing and modern formats (WebP) to dramatically cut load time from oversized images.
⚙️
Code & Plugin Cleanup
Removing bloated, unnecessary or conflicting plugins and cleaning up inefficient code.
🗄️
Caching Configuration
Proper browser and server-side caching setup to serve returning visitors faster.
🌐
Hosting & Server Optimisation
Assessment and recommendations on hosting configuration, often a hidden cause of slow sites.
📊
Core Web Vitals Fixes
Targeted fixes for Largest Contentful Paint, Cumulative Layout Shift and Interaction to Next Paint scores.
📈
Before/After Performance Reporting
Clear, measurable reporting showing exactly how much faster your site is after optimisation.
The Problem
Common Causes of Slow Websites
| Common Issue | Impact | Our Fix |
|---|---|---|
| Oversized, uncompressed images | Very common - often the single biggest cause of slow load times | Image compression, resizing and modern format conversion |
| Too many active plugins | Common on WordPress sites, especially after years of additions | Plugin audit, removal of unnecessary or conflicting plugins |
| No caching configured | Common | Browser and server-side caching setup |
| Poor hosting configuration | Occasional but high-impact | Hosting assessment and configuration recommendations |
| Render-blocking CSS/JavaScript | Common | Code optimisation to eliminate render-blocking resources |
Our Process
Our Speed Optimisation Process
1
Full Speed Audit
We run detailed performance testing to identify every factor slowing your site down.
2
Priority Fix List
Issues are prioritised by impact - fixing the biggest wins first.
3
Technical Implementation
Image optimisation, code cleanup, caching and hosting fixes are implemented systematically.
4
Core Web Vitals Testing
We test against Google's specific Core Web Vitals benchmarks to confirm ranking-relevant improvements.
5
Before/After Reporting
You receive clear before/after performance data showing the measurable improvement.
Case Study
Cape Town Service Business - Load Time Cut by 68%
A service business website was taking over 9 seconds to load on mobile due to unoptimised images and excessive plugins. We cut load time to under 3 seconds.
68%reduction in average page load time
41%reduction in bounce rate post-optimisation
PassCore Web Vitals status achieved across key pages
Investment
Speed Optimisation Packages
Once-off fee in ZAR for a full technical speed overhaul, or ongoing monitoring as an add-on.
Most Popular
Full Optimisation
R6,500 once-off
- Full technical audit
- Plugin + code cleanup
- Core Web Vitals fixes
- Detailed report
Optimisation + Monitoring
R6,500 + R1,200/mo
- Everything in Full Optimisation
- Ongoing monthly performance monitoring
- Proactive alerts for regressions
FAQs
Website Speed Optimisation - Frequently Asked Questions
How much can you realistically improve my site's speed?+
This depends on your starting point, but most Cape Town sites we work on see load time reductions of 40-70%, particularly when unoptimised images and excessive plugins are the main culprits.
Does website speed actually affect Google rankings?+
Yes, Core Web Vitals (which measure loading, interactivity and visual stability) are a confirmed Google ranking factor, and slow sites also see higher bounce rates, indirectly hurting SEO performance.
Will optimisation break my site's design or functionality?+
No, our process is focused on backend and technical performance improvements - image compression, caching and code cleanup - without altering your site's visual design or functionality.
How long does the optimisation process take?+
Most Full Optimisation projects are completed within 5-10 business days, depending on the size and complexity of your website.
Do I need ongoing monitoring after the initial optimisation?+
It's optional but recommended, since new plugins, content or updates can gradually reintroduce speed issues over time - our monitoring add-on catches this before it becomes a problem again.
Can you optimise an ecommerce store with many product images?+
Yes, ecommerce sites with large image-heavy catalogues are exactly where speed optimisation tends to deliver the biggest measurable improvement.
Ready to Stop Losing Visitors to Slow Load Times?
Get a free speed audit - we'll show you exactly what's slowing your site down.
Get Your Free Speed Audit